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Orchard Packaging vehicle signage & stationery, The Yoghurt Shop, Bremercafe,
Better Lending, SAate, Pars Pizza, Adelaide Hills Dip Producers,
Gourmet CribTin at Broken Hill.
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Brand A brand is a mixture of attributes, tangible and intangible, symbolised in a trademark, which, if managed properly, creates value and influence. Brand Essence The brand's promise expressed in the simplest, most single-minded terms. The most powerful brand essences are rooted in a fundamental customer need. Brand Experience The means by which a brand is created in the mind of a stakeholder. Some experiences are controlled such as retail environments, advertising, products/services, websites, etc. Some are uncontrolled like journalistic comment and word of mouth. Strong brands arise from consistent experiences which combine to form a clear, differentiated overall brand experience. Brand Harmonisation Ensuring that all products in a particular brand range have a consistent name, visual identity and, ideally, positioning across a number of geographic or product/service markets. Brand Identity The outward expression of the brand, including its name and visual appearance. The brand's identity is its fundamental means of consumer recognition and symbolizes the brand's differentiation from competitors.

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